FMCG
packaging that
survives the shelf.
Two metres. Four seconds. Eleven competitors either side. That is where the decision happens — not in a meeting room at 100% zoom.
We have designed packaging for spice ranges, plant-based nutrition, A2 ghee and condiments — including Khatriji Masala, RW Plant Based Protein, A&T Organic and Nimbuda.
A range needs to read as a family from across an aisle while each variant stays findable at arm’s length. That is a hierarchy problem before it is a decoration problem.
what we do for FMCG brands
Single SKU packaging
Dieline, artwork and print-ready files for one product.
Range architecture
Three or more SKUs on one system, colour-coded so a shopper finds the variant fast.
Label design
Jars, bottles and pouches, with the claim hierarchy sorted before the layout.
Shelf and listing testing
Printed, stood on a shelf, viewed from two metres — and shot for the marketplace thumbnail.
Product photography
Pack shots and lifestyle imagery for listings, catalogues and social.
Print liaison
We work to your printer’s template and share the vendor invoice at actuals.
how it runs
four steps.
discover
Twenty minutes. You tell us the problem, we tell you if we are the right fit.
design
Written scope, fixed price. Two rounds of revisions included.
deploy
Shoot, design and campaigns run together rather than in sequence.
grow
Monthly numbers, including what underperformed and what changes next.
Common questions
Do you handle FSSAI label requirements?
We design around them and flag what looks non-compliant, but the final legal check is yours. FSSAI governs nutrition and health claims on food packaging.
Can you work with our existing printer?
Yes. We build to their dieline and specifications. If you need one, we can source and manage production at actual cost plus 15%.
industries we serve
every sector,
one standard.
A private bank and a jewellery label should not look alike, and they should not sound alike either. The register changes. The standard does not.
Your product is good.
Your brand should look like it.
Tell us the problem, not the service. We come back within 12 hours with a straight answer on whether we can help.
start a project →