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Thoughts on branding, design, content and building brands people remember. Written by the team doing the work.

Print, banner and digital ad sizes graphic design · 5 min read

Print, banner and digital ad sizes.

Paper, collateral, large format and display banners — with the bleed, resolution and colour settings that stop a job being reprinted.

read → Social media post sizes for 2026 graphic design · 4 min read

Social media post sizes, without the guesswork.

Five sizes cover almost every placement. Here they are, plus the three crops that catch people out.

read → Brand name numerology, what it can and cannot tell you branding · 7 min read

Your family will ask about the number.

Someone will tell you your business name has the wrong number. How the system actually works, what it can tell you, and what it cannot.

read → Real ranges for logo design, brand identity and guidelines in 2026 — what changes the price, and how branding · 8 min read

How much does branding cost in India?

Real ranges for logo design, brand identity and guidelines in 2026 — what changes the price, and how to avoid paying twice.

read → A realistic timeline stage by stage, what makes projects run late, and how to keep one on schedule. branding · 7 min read

How long does a rebrand take?

A realistic timeline stage by stage, what makes projects run late, and how to keep one on schedule.

read → A practical checklist — logo rules, colour, typography, imagery, tone of voice — and the sections mo branding · 7 min read

What should brand guidelines include?

A practical checklist — logo rules, colour, typography, imagery, tone of voice — and the sections most documents get wrong.

read → What to budget per SKU and per range, what moves the price, and what a design fee does not include. packaging · 7 min read

What does packaging design cost in India?

What to budget per SKU and per range, what moves the price, and what a design fee does not include.

read → A practical brand audit you can run yourself — across branding, social, content, website and perform branding · 7 min read

How to audit your own brand in 10 questions.

A practical brand audit you can run yourself — across branding, social, content, website and performance.

read → Most branded content fails because nobody decided what the post was for. How to build ideas around a content · 6 min read

Most content fails before anyone writes it.

Most branded content fails because nobody decided what the post was for. How to build ideas around an objective.

read → Why founders stall on marketing courses, and the small number of fundamentals that actually change d how we work · 5 min read

You don’t need a course. You need ten minutes.

Why founders stall on marketing courses, and the small number of fundamentals that actually change decisions.

read → Your business may be good, but does your brand make people remember it? How brand identity and consi branding · 6 min read

Your brand isn’t invisible. It’s just not being remembered.

Your business may be good, but does your brand make people remember it? How brand identity and consistency shape what a customer decides you are worth.

read → Your business grew and your Instagram did not. Five signs your brand has outgrown its current social social media · 7 min read

5 signs your brand has outgrown its Instagram feed.

Your business grew and your Instagram did not. Five signs your brand has outgrown its current social media system, and what to do about it.

read → Reels increasingly sit inside the buying journey, not beside it. How brands in India can use short-f content · 8 min read

Reels aren’t just for reach. They’re the new product shelf.

Reels increasingly sit inside the buying journey, not beside it. How brands in India can use short-form video for discovery, consideration and conversion.

read → Separate designers, photographers and developers can produce disconnected work. When one creative te how we work · 6 min read

Stop hiring five freelancers.

Separate designers, photographers and developers can produce disconnected work. When one creative team makes more sense — and when it does not.

read → AI is changing how people find businesses. What Google actually says about it, and what brands shoul websites & seo · 7 min read

AI search isn’t a shortcut around SEO. It’s a reason to do it properly.

AI is changing how people find businesses. What Google actually says about it, and what brands should do instead of chasing GEO tactics.

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